After using Google+ (connect with me here) for a little while, and with invites to the social network now being available, it will be interesting seeing the network grow over the next few weeks. Facebook didn’t have growing pains like Google is having to deal with back in their first weeks of launching in 2004. That should say something of the future success of the network. I thought I’d just state a few VERY simple and obvious reasons that I think Google+ will succeed without a doubt. They might be helpful, they might be annoyingly simple. But I believe they are why Facebook will most likely be left behind.
Reason #1 – SEARCH
The world searches using Google. The word search is often replaced by the word Google, that’s how much the service is used. Content-heavy websites (CNN for example) utilize Google Search on their own websites, allowing you to search the site for specific keywords or phrases. There just is no other search engine that competes.
Reason #2 – EMAIL
Most of the world uses Google’s Gmail services to send and receive email messages, and the majority of those people have the important info (phone, address, email, URL, etc.) stored as a Gmail Contact…….it’s their 21st century Rolodex.
Reason #3 – MAPS
When people need directions these days, or want to find a business, they’ll pull up Google Maps on their computer or smartphone. We’ve seen Facebook do a nice job with organizations – I know my employer counts on its Facebook page for communication as much or more than our website. Imagine if Facebook would have started off out of the blocks with Maps and business listings already stored like Google has. I think there’s a bright future for businesses that are listed on Google, and I’m sure we’ll see parts of that rolled out in the coming weeks.
It’s just this simple……Google is where the internet lives for the three necessities listed above, not on Facebook. If you’re using other services for any of these necessities, you should probably think about switching. So why wouldn’t you want to interact with your friends on a network that is tied to the same services they’re using for the necessities? From how it’s looking, it’s much easier for a social network to get going when they have a foundation and respect like Google does. It might seem impossible, but I don’t think it will take them 7 years to get to 750 million users (Facebook stat from last week) when they’ll likely top 10 million already this weekend.
If you’re not on the network yet, feel free to contact me using the email address you’d like to receive the invite with. You’ll be glad you did.
Were these reasons too simple? Do they make sense? Are there other Google services you think are solid enough for people to consider using?