Apple’s new price point

Apple announced “new computers” today, although these updates usually just include some improved performance or functionality to existing products. That’s one thing that allows them to continue to be competitive. They’ve done a great job choosing the lines of products that they offer, and an even better job at improving those products to suit the consumer. I am using a 20″ iMac as I write this, and was a bit bummed to see the 24″ option come out days after my purchase — and for the same price! And today they dropped the price of the 24″ machine today to $1,499. The price of the 20″ just a few days ago, with twice the memory and storage (and obviously 30% more in the display). And the 20″ has dropped to the $1,199 price as well. You will not find a competitive product for the price, I guarantee that. Could they really be entering the “affordable zone” now? That’s the question!

appleriseQuite a few people contacted me today, sharing that they were anticipating the laptops price range dropping soon as well. We’ll have to wait and see, but I have to give the company props for today’s announcements. I’ve built my own computer, and have used pretty much every brand on the market, and the performance of the computers Apple makes far outshine the competition. Not to mention the obvious success of their other products (iPhone specifically). It’s not really Microsoft that should be worried. That battle is over. Apple computers can now run Microsoft’s Windows operating system. And if you’re suspicious of switching and losing your files, they’ve taken care of that as well. You can have the store freely transfer them for you when you switch. It’s companies like Dell, HP, and Toshiba that should now be concerned. Sure, Apple still only holds a minority of the market. But it’s obvious that is changing. And their price point is just another smack in the face. What kind of things stand in the way of you buying a Mac? If you have switched to the Mac, has it been worth it?

PRAYING for my friend Daryl, as he flies in from Atlanta for our second Digital Disciples gathering on Thursday. PRAISING God for providing individuals to help my wife as she is improving through her headaches / pains.

  1. Apple really has had its stages. I remember when you bought a Mac because you knew designing and developing on it would be so much better and safer than on Windows – so I paid $3000 for a Powerbook. Then came the “I’m rich and cool” stage where people bought Macs to be cool who could afford it – with no intentions of doing anything but use Word and MySpace. Now Apple is still the best machine on the market, you are def cool if you have one, and you don’t have to be rich to get one.

    Win for all I’d say. 🙂

  2. Hey there is a 14 day price guarantee on computers bought through Apple:
    “Should Apple reduce its price on any shipped product within 14 calendar days of shipment, you may contact Apple Sales Support at 1-800-676-2775 to request a refund or credit of the difference between the price you were charged and the current selling price. To receive the refund or credit you must contact Apple within 14 calendar days of the price change.”
    I think the notebooks may be reduced $100-200 on the high end, but I don’t think they’ll drop the MacBook line any cheaper.

  3. I switched to Mac with my first computer that was actually owned by me about 4 months ago. I am thoroughly happy even when it cost all (and more) than my savings.

    I can’t really stand touching windows anymore. Linux maybe, but it overheats the macbook pro (don’t bother dual booting it!)

  4. Nice! When I pay down my debt in a year or so, one of the first things I’m getting is a new Mac. Yay.

    I use a MacBook Pro through work (and a gateway) and I definitely love it!

  5. For me it’s been the price, no question. I understand the logic of “you pay more, but you get more too”. But, that only works IF you happen to have that much cash to begin with. Lowering the price is a great move, IMO. I’m convinced now that my next laptop purchase will be a MAC.

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